You Are The Brand AI Summit

Day 4 Sessions

Keep the Vision, Accelerate the Work

#1. Chris Ducker - Reputation Over Replication: Personal Branding in the AI Era

Chris Ducker has sold companies, written bestsellers, and built thriving communities. One of the best lessons I've learned from him is that business is "P2P" - person to person. He's coached thousands of people on the principles of personal branding and in this conversation, we talk about anchoring trust, relationships, and legacy. His new book, The Long Haul Leader, releases this September.

  • How misusing AI can quietly erode your brand.

  • Why books still matter and how to use storytelling to build trust in a noisy world.

  • The increasing importance of live events for those who lead online communities.

Connect with Chris Ducker:

#2. Uli Iserloh - How I Wrote My Book in 7 Days with AI

Uli Iserloh is a longtime friend and brilliant marketer. One of my favorite things I joke with him about is he executes tasks with classic German precision :-)

I wasn't surprised when Uli told me he was going to use AI to write a book, but I was surprised how quickly he finished it and how well it turned out. That said, I think the type of book he wrote - an instructive, how-to book, is more conducive to this method than say a memoir, inspirational title, or prescriptive non-fiction book. Whatever your opinions on AI and books, this is worth tuning into.

  • The 4-step system Uli used to go from idea to Amazon in just 7 days

  • Why the book outline is the most critical part—and where 50% of your time should go

  • The surprising way Uli added cliffhanger stories—even though he hates storytelling

Connect with Uli Iserloh:

#3. Lynn Friesth - Still Curious: How a Lifelong Learner is Embracing AI

I've known Lynn Friesth for years and one of the most inspiring things about him is how he continually pushes himself to learn, grow, and embrace new technologies. He embodies the role of a "modern elder."

Lynn comes from a storied engineering career and has a wise and grounded perspective on how new technologies have historically affected business and where it can cause big problems. One of my favorite takeaways from this session: AI can help you make bigger mistakes, faster. You'll learn from his decades of real-world experience and hopefully be inspired by how Lynn started his own AI.

  • The bolt that broke the factory: a cautionary tale about efficiency vs. fragility

  • How solopreneurs unknowingly sabotage themselves by optimizing in silos

  • What systems thinking looks like when you’re building with AI tools and agents

  • The uncomfortable question of legacy: what happens when your AI outlives you?

Connect with Lynn Friesth:

BONUS: Behind the Summit Masterclass - Will Be Posted When Replay is Ready

On Thursday, August 28th, join me at 1pm ET / 12pm CT / 11am MT / 10am PT for a live session show you how my team and I built this summit—from content to tech stack to workflow.

Most important: you'll learn exactly where we used AI (and where we didn't) to streamline and scale the entire process—plus a challenge to guess which parts were AI-powered! If you're planning your own event or want a behind-the-scenes look at how a high-performing team uses AI, this is your chance.

Register for the LIVE Masterclass:

Want to build your own AI systems––with our help?

Join me for a 4-week live accelerator to help you build your AI workflows, content engine, and strategy from the ground up.

We start Thursday, September 11 at 1pm ET / 12pm CT / 11am MT / 10am PT, and meet live every Thursday for 4 weeks. Oh—and when you join, I’ll give you full access to all 15 summit sessions as a bonus.

Price: $497 $197 until the summit ends. All the details at the link below:

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