You Are The Brand AI Summit

Day 2 Sessions

Stay in Your Zone of Genius, Delegate to AI

#1. JJ Virgin - The Future of Thought Leadership: Human-Led, AI-Supported

JJ Virgin is a 4-time New York Times bestselling author and a leading voice in health and wellness – and she's one of the most connected, cutting-edge, and busy (!) entrepreneurs I know.

Last year, she told me about how she built a 24/7 “virtual twin” of herself—an AI trained on her books, videos, and courses that can handle customer questions as well as give her team what they need to execute since it carries her "institutional knowledge." I also asked for her perspective on books and live events.

  • How JJ’s “virtual twin” now holds her institutional knowledge and handles customer service while she focuses on high-value work

  • The single mindset shift that turns AI from a threat into an unfair advantage for heart-centered experts

  • Why live events and retreats are exploding because of AI—not in spite of it—and how to ride that wave

  • The question-asking skill AI quietly forces you to master (and how it upgrades every area of your life)

  • JJ’s blueprint for pairing a book with an AI clone to coach readers long after they turn the last page

Connect with JJ Virgin:

#2. Sam Woods - Why AI is the #1 Wealth Window of Our Lifetime

I met Sam Woods years ago while we were both in the copywriting world. He has since sold his marketing agency and been in AI for years helping multi-million collar companies implement AI systems.

When we met up in Boston a few months ago, we were talking about how AI is this era's "wormhole" towards wealth – which is what we both experienced when we were direct-response copywriters. If you want to think differently (and more philosophically) about the potential of AI, this session is for you.

  • Why the next 2–3 years are a rare “wealth window” for solopreneurs—and how to recognize it

  • The 8 irreplaceable human skills no AI can replicate (and how to strengthen them now)

  • The danger of building your AI business only on prompts, bots, and tactical tools

  • How to spot timeless undercurrents—like memes, attention, and taste—in a world that rewards novelty

  • Why the most human thing you can do is reclaim friction, beauty, and your own legibility

Connect with Sam Woods:

#3. Heidi DeCoux - Solopreneurs: Use AI to Ditch Bookkeeping and Tax Headaches

Heidi DeCoux is a longtime friend, brilliant entrepreneur, and founder of Cashflowy.ai, a software designed for solopreneurs to eliminate every solopreneur’s worst headaches: bookkeeping, taxes, and financial chaos.

Even if you're set in that area of business, this conversation is worth tuning into because of the business savvy Heidi shares. I especially found her advice on the four financial metrics really helpful.

  • Why 70% of small business owners cry or panic at tax time—and how AI makes that obsolete

  • The 4 financial metrics (KPIs) that tell you exactly where to focus for more profit and less stress

  • How to figure out which of your offers are secretly losing money—and what to double down on instead

Resources

#4. Robby Fowler - How to Set Up a Claude Project for Your Writing Tasks

One of best places to implement AI in your business is writing, and my favorite tool to use (so far) is Claude.ai. Robby Fowler is my go-to architect for setting up all things AI, and in this tutorial he will show you how to set up Claude Projects the right way—so your AI remembers your voice, your content, and your business.

You'll see how he uses Claude to automate newsletters, analyze transcripts, and generate pitch-ready offers, all without ever starting from scratch.

  • The exact steps to set up a Claude Project

  • How to preload project knowledge using Google Docs, prompts, and writing samples

  • A repeatable prompt strategy Robby uses weekly for content creation

Connect with Robby Fowler:

Want to build your own AI systems––with our help?

Join me for a 4-week live accelerator to help you build your AI workflows, content engine, and strategy from the ground up.

We start Thursday, September 11 at 1pm ET / 12pm CT / 11am MT / 10am PT, and meet live every Thursday for 4 weeks. Oh—and when you join, I’ll give you full access to all 15 summit sessions as a bonus.

Price: $497 $197 until the summit ends. All the details at the link below:

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