You Are The Brand AI Summit

Day 1 Sessions

Start Smart: Human-Centered, AI-Supported

#0. Mike Kim - Your AI Summit Jumpstart:
A Quick Overview

Welcome! I put a lot of thought into how I designed this summit, and I want to give you a quick roadmap so you can get the most out of it. 

Every day you’ll hear from a futurist, an entrepreneur, and an operator. You'll also hear contrasting viewpoints on AI from the presenters: this is intentional. I want you to think for yourself and consider how you can apply AI to your work.

You'll see why I frame ChatGPT and Claude as a "calculator for words" for those who have writing-heavy tasks, and what the deal is with AI "clones."

Finally, I do think one day we will get to much more seamless integrations between all the apps and programs we use, and that AI will eventually get closer to Jarvis from Marvel's Iron Man films. Maybe not soon, but that's where I see things going.

Thanks for joining the summit and I really hope you find this event to be helpful as you navigate this post-AI era. Enjoy the summit!

Connect with Mike Kim:

#1. Ryan Levesque - Return to Real: The Final Competitive Advantage?

Ryan Levesque is a bestselling author, award-winning entrepreneur, and founder of The ASK Method. Ryan unpacks why he walked away from the algorithm-driven hustle, has drawn such a hard line on not using AI, and why he decided to write every word of his weekly newsletter himself. I highly recommend you subscribe to his newsletter, The Digital Contrarian (link below).

This is one of the most important conversations and I believe that if you tune in, it will set the proper tone for every other session.

  • The courageous confession Ryan shared with his email subscribers.

  • His concept of "strategic absence" and how he built his advisory business around a single weekly essay.

  • How moving to a farm and growing his own food taught him the real meaning of taste, truth, and creative output.

  • Why the biggest threat to creators isn’t competition, but the temptation to outsource your voice.

Connect with Ryan Levesque:

#2. Billy Sticker - The Four Buckets AI Fits Into Your Business

Billy Sticker is one of the most successful entrepreneurs I know. He is the founder of ChiroCandy, a marketing agency that serves chiropractors. Billy is a master and finding what works and doubling down on efficiencies and I always joke with him about how few hours he works each week while his business keeps humming along.

The "Four Buckets" framework he delivers here is really helpful and I absolutely recommend you tune in so you can see where AI fits into your business.

  • The “Four Buckets” method to map where AI fits into your business: marketing, sales, operations, and research.

  • Why the smartest play right now is not chasing tools, but defining outcomes and then matching tools to those outcomes.

  • The Research GPT that finds your best niche, evaluates market potential, and builds your monetizable AI stack.

Connect with Billy Sticker:

#3. Lauren Johnson - How Elite Coaches Stay Irreplaceable in the Age of AI

Lauren Johnson is a performance coach, professional speaker, and has worked as a mental performance coach for the New York Yankees, US Women's National Team, and is a former collegiate soccer player. Anytime I want to learn more about cultivating a strong mindset, reframing challenges, and elevating my performance, she's my go-to expert. I highly recommend her newsletter, Midweek Mindset. I never miss an issue.

  • The two types of knowledge and the one that all coaches, guides, and mentors must cultivate in the age of AI.

  • The art of asking one powerful question at a time (and why most people fail).

  • Why comedians, chefs, and filmmakers may hold the key to becoming a better coach.

#4. Ellen Wong - The AI Prompting Process You Can Use Anywhere

Dr. Ellen Wong is one of the best people I know for creating effective prompts for AI. You’ll learn why writing great prompts is a lot like a doctor asking the right questions during a diagnosis—and how to use two frameworks that transform AI from a clumsy robot into a powerful writing partner that sounds like you.

  • The “Smart Ask” framework that guarantees sharper, more useful responses.

  • Why multiple questions in one prompt sabotage your output—and how to fix it instantly.

  • The “Voice Aligner” method that trains AI to capture your tone, rhythm, and personality.

Connect with Dr. Ellen Wong

Want to build your own AI systems––with our help?

Join me for a 4-week live accelerator to help you build your AI workflows, content engine, and strategy from the ground up.

We start Thursday, September 11 at 3pm ET / 2pm CT / 1pm MT / 12pm PT, and meet live every Thursday for 4 weeks. Oh—and when you join, I’ll give you full access to all 15 summit sessions as a bonus.

Price: $497 $197 until the summit ends. All the details at the link below:

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